DALLAS, TX., April 8, 2025 – Record-breaking storms, grid failures, and a booming population have made Dallas-Fort Worth one of the most vulnerable regions for power outages. Homeowners here can’t afford to wait days—or weeks—for backup power when the grid goes down. Recognizing this growing crisis, renowned entrepreneur and business builder Ken Goodrich has launched Kenerator (generator with a “K”), a pioneering platform designed to modernize and consolidate the fragmented home standby generator and backup battery market.
Goodrich, best known for transforming brands like ARS, YES! Air Conditioning, and Goettl Air Conditioning & Plumbing, into market leaders, has selected Dallas-Fort Worth as the flagship market for Kenerator, given its rising demand for dependable power solutions. A passion for power solutions runs deep for Goodrich—his father, an engineer by trade, taught him the values of craftsmanship, problem solving and service excellence. Inspired by his father’s work ethic, Ken built his first mini power generator as a young boy for his school’s Science Fair, a project that sparked his lifelong interest in power generation. His father dubbed him “The Kenerator,” a nickname that now defines his latest venture.
“With Kenerator, we’re stepping in where others have failed,” said Goodrich. “Homeowners in Dallas can’t afford to wait days—or months—for backup power. We’re here to fix that. Families deserve power security in an era of increasing outages.”
Kenerator’s First Major Acquisition: Dallas-Fort Worth
Kenerator has a $150M+ M&A pipeline comprised of 27 businesses, with a strong focus on the Gulf of America coast, as well as other regions with vulnerable storm infrastructure. To launch its ambitious vision, Kenerator has strategically partnered with key players in high-demand markets, launching first in Dallas-Fort Worth.
Kenerator’s debut in Dallas centers on the acquisition of Alternative Home Energy & Maintenance, a respected generator service provider in Richardson, Texas. Now rebranded as Kenerator, the company specializes in generator sales, installation, maintenance, and repair for homeowners throughout the Metroplex. An elite-status Generac dealer, the firm is known for its turn-key solutions, post-installation support, and 24/7 emergency services—all critical in a region where power failures are becoming routine.
“Dallas-Fort Worth is the perfect market to launch Kenerator because of its rapid growth, dynamic community, and increasing demand for dependable backup power solutions,” said Goodrich. “By starting here, we’re setting the foundation for what Kenerator will bring to other regions—expertise, innovation, and a superior customer experience.”
According to Transparency Market Research, the U.S. residential generator market, valued at $6.6 billion in 2024, is expected to grow at 6.8% annually, reaching $12.74 billion by 2034.
Why Dallas-Fort Worth?
The Dallas-Fort Worth area’s susceptibility to extreme weather events, aging infrastructure, and a booming population have heightened demand for reliable backup power solutions. With heat waves, ice storms, and tornadoes all causing regular blackouts, the Dallas-Fort Worth metro area faces some of the most severe power reliability issues in the country. A 2024 report from the Texas Reliability Council found that outages in the region had increased 35% in just the last five years, with an average downtime of 12 hours per event.
“Dallas-Fort Worth was the clear choice for Kenerator’s launch,” said Goodrich. “This market exemplifies the challenges and opportunities we aim to address—outdated practices, underserved homeowners, and an urgent need for reliable power solutions. Starting here allows us to showcase the Kenerator difference while making a meaningful impact on this vibrant community. Texans shouldn’t have to suffer through another storm season hoping the power stays on. We’re here to give homeowners the peace of mind they deserve.”
The Kenerator Difference
Kenerator is redefining the generator market by tackling long-standing inefficiencies with a smarter, more focused approach:
- Expert Installations, maintenance and repairs: Certified, licensed, and highly trained in-house “Kengineers” ensure the job is done right the first time—no subcontractors involved. We hold a service-first approach. “When they can’t fix it, a Kengineer can”
- Seamless Customer Experience: Technology-driven processes to streamline quoting, sales, maintenance, and quality assurance. We have over 100 FAQ customer videos on YouTube for anyone to view and use during weather events and emergency situations.
- Reliability and Trust: Every project is backed by consistent quality, certified expertise across major brands (Kohler, Generac, Briggs & Stratton, and Cummins), and industry-leading warranties.
- Future-Focused Workforce: Kenerator’s dedicated training academy will help develop skilled technicians and specialists, empowering individuals with valuable new trades and life skills.
- Service Excellence: With Kenerator, maintenance and repair are prioritized to ensure households retain power during grid outages, ensuring all customers, especially those with critical life support systems, can enjoy peace-of-mind knowing their homes will keep the power on even when the grid goes down.
About Kenerator
Kenerator is leading the transformation of the generator and battery backup power market, providing seamless, reliable power solutions to homeowners across Texas and the Southeast—regions where power stability is critical. Founded by Ken Goodrich, a visionary in the home services industry, Kenerator combines innovation, expertise, and operational excellence to meet growing consumer demands. With expert in-house service, flexible financing, and a commitment to customer satisfaction, Kenerator ensures families stay safe, connected, and prepared.
